Brief: Create a campaign which challenges perceptions and encourages ‘pop-in’ visits to
the National Portrait Gallery.
Solution: The target audience is young people
studying or working within media/creative
industries nearby the gallery. A target group
who often use Internet for quick image browsing
or research.
parts of Internet and encourage people to
view images in real world. There are better
options to find images and learn about
art and history than Internet. Forget about
membership logins, struggling search engines
and low-resolution images. A face to face
meeting always gives a better impression.
Pop-in and see... It is all for free!
